Below are images from RPM Training’s first surf expo booth. As a training equipment and apparel brand that was attempting to break into the action sport industry, it was important to showcase the products in a way that would relate to the target consumer and the industry buyers. We decided the best way to do this was to partition the space into a part gym space and a part retail space so you could see the product in action. I was responsible for teaming up with Stak Creative agency to execute on the vision. This meant providing a booth layout, providing creative for the walls, selecting flooring, and prepping the shipping container for shipping and display.